Tock (a Squarespace company)

Senior staff product designer and researcher

Oct 2022 – Present

• Leading research and strategy for Customer business, driving new product differentiators like CRM, no-show toolkits, and variable pricing.

• Scaling up a DIY research practice, empowering designers and product 
managers to conduct scrappy, rigorous research with an experimental mindset.

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Opendoor

Staff product designer

May 2022 – October 2022

• Enhanced Buyer Agent experience via documented processes, co-collaborative workshops, and a strategic service blueprint.

• Created a Tour Assistant app, boosting in-field agent efficiency, clarity, and safety while home tours.

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Tock (a Squarespace company)

staff product designer

Feb 2020 – May 2022

• Led design and research for major projects enhancing restaurant operations, most notably a key product that streamlined reservation management, cutting customer onboarding from 6 weeks to 1 week.

• Pioneered an end-to-end research process, promoting best practices and driving research adoption across multiple teams.

• Devised a collaborative research framework, enabling product managers and engineers to prioritize roadmaps using customer journey maps.

• Collaborated closely with multiple engineers to ensure quality product was delivered, measured and evolved.

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Walmart Labs

SENIOR PRODUCT DESIGNER

Feb 2018 – Feb 2020

Designed end-to-end product for the iSAM product which improved item setup and maintenance for Walmart Associates and Suppliers.

• Implemented a research process which improved qualitative insights and quality of design.

• Created and managed a living design system empowering a team of designers and engineers to consistently deliver exceptional results.

• Collaborated with product managers to ensure designs positively impacted business goals by having weekly collaborative design sessions.

• Partnered with multiple Engineering teams to ensure quality product was delivered by developing QA and JIRA ticket filing and tracking processes.

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Rightpoint

SENIOR UI DESIGNER

May 2014 – Feb 2018

Responsible for design and user experience for multiple CRM projects including Sharepoint, SiteCore, Episerver and Salesforce.

• Facilitated discovery sessions with clients to help shape the vision of employee intranets and e-commerce experiences.

• Collaborated closely with UX and Development teams to ensure quality deliverables throughout entire project timeline.

• Notable clients include, Northwestern Mutual, Deloitte and 3M.

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Isobar

SENIOR DIGITAL DESIGNER

Mar 2013 – Feb 0214

• Led the redesign of Umpqua Bank's corporate website and the interface design of the new online banking experiences for desktop, mobile (OS and Windows)and tablet.

• Worked closely with global teams on new business pitches for clients such asMSCI and Hilton Hotels.

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Leo Burnett

SENIOR ART DIRECTOR

Apr 2010 – Mar 2013

Responsible for art direction, concept and execution of digital campaigns for Whirlpool.

• Led design and user experience of the online Kitchen Stylist Tool.

• Responsible for redesign for Whirlpool and Maytag e-commerce sites.

• Online advertising including standard and rich media web banners.

• Art directed 3D animated demos for new product launches.

• Designed in-store POS units for P&G brands such as Pantene and Herbal Essences.

• Developed shopper marketing programs and national retail promotions for Coke and Diet Coke brand

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