Hi I'm Karen. I'm a designer turned researcher obsessed with customer behavior and asking why. Empathy is my super power.
My multi-disciplinary background helped me become a better collaborator with designers and non-designers. I am driven to understand the “why” behind consumer actions to build scalable products and experiences is rooted in a deep understanding of the people and environments they’re built for.
I have over 15 years experience leading and collaborating on design and UX projects from concept through completion for clients in the financial, hospitality and e-commerce sectors. My experience has taught me that design is most impactful when it’s addressing a human need. My previous life as a psychology major taught me the importance of empathy and attention to detail, which I’ve combined with my passion for design and user experience to help companies like solve large-scale, complex problems.
I come to work because I like to spend time with people I trust, admire and share the same satisfaction of shipping great products. I’m motivated by an ambition to be part of something bigger that can make a lasting positive change.
I also have an unquenchable thirst for knowledge and you can usually find me at a class for a new coding language, continuing my pilates teacher certification training, attending 3D anatomy classes or cooking up tasty recipes.
I am currently working as a Lead User Researcher at Tock. Here I have the pleasure of working with many teams – collaborating closely with engineers to build the best reservations platform to meet the ever-changing needs of the hospitality industry.
I am open to grabbing tea – sometimes coffee – and always beer. Let's chat!
Photo: Me enjoying a beer at Mikkeller & Friends in Reyjavik, Iceland. Not pictured: said beer.
WHAT I LOVE TO DO FOR WORK
Craft Beer 🍻
WHAT I LOVE TO DO FOR PLAY
Staff PRODUCT DESIGNER / LEad UX Reasearcher
Tock (a Squarespace company) | Feb 2020 – Present
Reimagining the future of reservations and to-go dining experiences.
Responsible for design and research of multiple projects on the Customers team which supports our businesses admin operations within Tock.
Leading full end-to-end user research process for multiple projects while educating colleagues on best practices and increasing awareness of the importance of research.
Create a framework for user research processes to enable the creation of customer journey maps to be used by product managers and engineers to prioritize the product roadmap.
Collaborating with multiple Engineers to ensure quality product is delivered and measured.
SENIOR PRODUCT DESIGNER
Walmart Labs | Feb 2018 – Feb 2020
Designing the end to end product and vision for item setup and maintenance for Walmart Associates.
Collaborate closely with Product Managers on our strategic direction to ensure our designs will positively impact business goals.
Partner with multiple Engineering scrum teams to ensure quality product is delivered.
Lead quantitative and qualitative user research and usability testing, and analyze feedback for design evolution.
Define problems & goals, map user flows, prototype interactions and oversee the development process across different client platforms.
SENIOR UI DESIGNER
Rightpoint | May 2014 – Feb 2018
Responsible for design and user experience for multiple CRM projects including
Sharepoint, SiteCore, Episerver and Salesforce.
Facilitated discovery sessions with clients to help shape the vision of employee intranets and e-commerce experiences.
Collaborated closely with UX and Development teams to ensure quality deliverables throughout entire project timeline.
Notable clients include, Northwestern Mutual, Deloitte and 3M.
SENIOR DIGITAL DESIGNER
Isobar | Mar 2013 – Feb 0214
Led the redesign of Umpqua Bank's corporate website and the interface design of the new online banking experiences for desktop, mobile (OS and Windows)and tablet.
Worked closely with global teams on new business pitches for clients such asMSCI and Hilton Hotels.
SENIOR ART DIRECTOR
Leo Burnett | Apr 2010 – Mar 2013
Responsible for art direction, concept and execution of digital campaigns for Whirlpool.
Led design and user experience of the online Kitchen Stylist Tool.
Responsible for redesign for Whirlpool and Maytag e-commerce sites.
Online advertising including standard and rich media web banners.
Art directed 3D animated demos for new product launches.
Designed in-store POS units for P&G brands such as Pantene and Herbal Essences.
Developed shopper marketing programs and national retail promotions for Coke and Diet Coke brand
Vertical Incorporated | Nov 2008– Sep 2009
Responsible for the design of brochures and annual reports for B2B companies like Siemens and Grainger, as well as the concept and redesign of the Vertical Incorporated website.
Haggin Marketing | Aug 2005 – Nov 2008
Designed and produced catalogs, direct mail pieces and e-mail blasts for clients such as Sears, Marriott, American Express and GBC.
Bachelor of Arts –
Bradley University | May 05 4.0 GPA | Minor in Art History
Associate in Arts & Sciences
Illinois Central College | Aug 00 - May 03
Gold for Personalized Global Intranet
Intranet and Digital Workplace Awards
3M GO Intranet | 3M
Best Personalized Experience
DLife Intranet | Discover Financial Services
Best Overall Intranet
iQ Intranet | QuintilesIMS
Digital Commons Intranet | Northwestern Mutual