Whirlpool Ecommerce Site Redesign
With a refresh of the Whirlpool brand came a redesign of the ecommerce website and platform. Owning the new brand strategy "Designed to Simplify", the digital presence was to reflect the same feelings of ease and simplicity.
Worked on redesigning desktop and mobile experiences including photo art direction and storyboards for product demos.
ROLES & RESPONSIBILITES
Photo Art Direction
3D Demo Art Direction