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Karen Dringenberg
DESIGN LEAD + UXR
Whirlpool Ecommerce Site Redesign
With a refresh of the Whirlpool brand came a redesign of the ecommerce website and platform. Owning the new brand strategy "Designed to Simplify", the digital presence was to reflect the same feelings of ease and simplicity.
Worked on redesigning desktop and mobile experiences including photo art direction and storyboards for product demos.
ROLES & RESPONSIBILITES
UX Design
Interaction Design
Photo Art Direction
3D Demo Art Direction
Storyboards
Dev Oversight
Product detail pages became more interactive and feature focused vs the standard text descriptions.
Mobile views simplified the navigation view front and center so users can find what they are looking for.
Creative direction of the 3D product demos from the storyboards, voice over direction and music track selection.
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