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Whirlpool Ecommerce Site Redesign

With a refresh of the Whirlpool brand came a redesign of the ecommerce website and platform. Owning the new brand strategy "Designed to Simplify",  the digital presence was to reflect the same feelings of ease and simplicity. 

Worked on redesigning desktop and mobile experiences including photo art direction and storyboards for product demos. 


UX Design

Interaction Design

Photo Art Direction

3D Demo Art Direction


Dev Oversight


Product detail pages became more interactive and feature focused vs the standard text descriptions.


Mobile views simplified the navigation view front and center so users can find what they are looking for.


Creative direction of the 3D product demos from the storyboards, voice over direction and music track selection.

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